Google Ads API Use Case
How Controliza uses the Google Ads API — for managing and reporting on our own Google Ads account only.
Summary. Controliza S.L. requests access to the Google Ads API solely to manage and report on its own Google Ads account for internal marketing operations. We do not resell API access and do not manage Google Ads on behalf of unrelated third parties.
1. About Controliza
Controliza (Controliza S.L.) is a B2B SaaS platform for multi-location HORECA groups — restaurant chains, hotel groups and catering/contract-catering operators. The platform helps these groups improve demand forecasting, purchasing, inventory, production planning and operational control across all their locations. Our public website is live at https://controliza.com/ and includes our product modules, sectors, customer use cases, integrations, support, privacy policy, cookie policy and legal notice.
2. Use of the Google Ads API
Our intended use of the Google Ads API is limited to managing and reporting on our own Google Ads activity, operated by Controliza's internal marketing team. Specifically, we use the API to:
- Automate campaign performance reporting for our own account (pulling metrics such as impressions, clicks, cost and conversions).
- Monitor campaign performance and surface it in our internal marketing dashboards.
- Support routine internal marketing operations on our own campaigns (e.g. status checks and basic campaign management).
What we do NOT do
- We do not resell or sublicense Google Ads API access.
- We do not manage Google Ads accounts or campaigns on behalf of unrelated third parties through this application.
- We do not offer Google Ads management as a product or service to our customers.
3. Accounts and operation
| Item | Detail |
|---|---|
| Type of use | Internal use only — our own Google Ads account(s) |
| Who operates the account | Controliza's internal marketing team |
| Manager (MCC) account | Operated and owned by Controliza S.L. |
| Third-party access | None — no external clients or agencies |
| Data written back to Google Ads | Limited to managing our own campaigns; no third-party data |
4. Data, security and privacy
Access to the Google Ads API is authorised via Google OAuth 2.0 under the principle of least privilege. Data retrieved is used only for the internal reporting and operations described above, is stored securely, and is not sold or shared with third parties. Controliza complies with Regulation (EU) 2016/679 (GDPR) and Spanish data-protection law (LOPDGDD). For details, see our Privacy Policy and Cookie Policy.
5. Company & contact
| Field | Detail |
|---|---|
| Legal entity | Controliza S.L. |
| Tax ID (CIF) | B24713042 |
| Registered address | C/ Santiago Rusiñol 32 — Valencia (Spain) — 46019 |
| Website | https://controliza.com/ |
| API compliance contact | galtimiras@controliza.com |
En español
Controliza S.L. solicita acceso a la Google Ads API únicamente para gestionar e informar sobre su propia cuenta de Google Ads, operada por el equipo de marketing interno de Controliza. La usamos para automatizar el reporting de rendimiento de campañas, monitorizar campañas y apoyar operaciones de marketing internas sobre nuestras propias campañas. No revendemos el acceso a la API ni gestionamos anuncios de Google en nombre de terceros ajenos. El acceso se autoriza mediante OAuth 2.0 con privilegio mínimo; los datos se usan solo para el reporting interno descrito y se tratan conforme al RGPD y la LOPDGDD. Más información en nuestra Política de Privacidad y Política de Cookies. Contacto: galtimiras@controliza.com.
