HORECA Comparison

Controliza vs Haddock: OCR and Margin or Full Group Operating System

Haddock automates the document. Controliza automates the entire operation.

Haddock and Controliza approach HORECA operations from different angles. Haddock specializes in digitizing delivery notes and invoices with OCR, supplier price control, recipe costings and a real-time margin dashboard. Controliza connects the document with demand forecasting, automated purchasing, production and multi-location governance. The difference: Haddock automates the document data; Controliza automates the complete operational cycle.

Functional comparison

This table summarizes the key differences between both platforms across the dimensions that matter most to a HORECA group with multiple locations.

DimensionControlizaHaddock
AI Forecasting Native. By dish, day, location, time slot and channel. Engine that drives purchasing, production and buffet. Does not include AI demand forecasting.
OCR / Delivery Notes Trazoon: digitization with automatic reconciliation against the order, price deviation detection and inventory connection. Specialist. Powerful OCR, AI agents to read emails and extract invoices, document reconciliation and price variation alerts. Its core strength.
Purchasing Automated orders from the forecast. Centralized catalog, authorized suppliers and approval workflows. Purchasing management and supplier price control. Feature present but not generated from forecasting.
Inventory Real-time stock, mobile counts, traceability and reconciliation with delivery notes. Real-time margin control. Not a complete inventory module with counts and traceability.
Kitchen Automatic production orders. Dynamic recipe costings updated with every delivery note. Recipe costings and theoretical cost control. Does not generate automatic production orders.
Buffet Computer vision, IoT weighing, replenishment alerts connected to forecasting. Does not include a buffet module.
Multi-location Group governance. Comparable KPIs across sites, deviation alerts, consolidated dashboard. Multi-location margin dashboard. Does not offer complete operational governance with site comparison.
Implementation Pilot in 4-6 weeks. Integration with POS, ERP and PMS. Integration with POS and accounting systems. Focused on connecting document workflows.
The delivery note is only one part of the group's operational problem. Haddock automates it very well. But if the goal is to govern forecasting, purchasing, production and multi-location execution, the document is an input — not the system.

When to choose each one

The choice depends on whether your main pain is the document or the operation behind the document.

When Haddock makes sense

  • Your main pain point is automating invoices, delivery notes and document reconciliation
  • You need to detect supplier price variations immediately
  • You are looking for a real-time margin dashboard connected to your purchasing documents
  • You already have forecasting, purchasing and inventory covered with other systems

When Controliza is the better choice

  • You need delivery notes integrated with forecasting, purchasing and inventory in a closed loop
  • You want every price deviation to automatically recalculate all affected recipe costings
  • Your goal is not just automating documents — it is governing the operation behind those documents
  • You need multi-location control with consolidated visibility of purchases, stock and deviations

The document vs the operation

Haddock solves a real and frequent pain point: managing delivery notes, invoices and price variations manually is slow and error-prone. Its OCR and AI agents do it well. But the delivery note is the output of a purchasing decision. If that decision was wrong — too much was ordered, from the wrong supplier, at the wrong time — automating the document does not fix the root problem.

Controliza starts from a different premise: the document is a verification checkpoint within a cycle that begins with demand forecasting. The forecast generates the order with Purchasing, the delivery note is reconciled against that order with Trazoon, and any deviation automatically updates the recipe costings in Kitchen and the stock in Inventory.

Where the difference shows

From digitizing delivery notes to reconciling against the order

Trazoon does not just digitize — it automatically reconciles against the expected order. If the price, quantity or product does not match what was ordered, the system flags it immediately. The delivery note becomes a verification layer, not just a data entry step.

Recipe costings that react to the actual price

When Trazoon detects a price change, all recipe costings containing that ingredient are automatically recalculated. Your theoretical food cost reflects this week's reality. In a system where OCR lives separately from recipe costing, this connection requires manual work.

2-4% Of purchasing volume lost to price, quantity or product errors when delivery notes are not automatically reconciled against orders.

Measurable impact

Chains that integrate delivery note digitization with forecasting, purchasing and inventory report:

2-4%Recovery from supplier errors
-30%Waste reduction
-70%Less time on delivery note validation
3-6 mTypical return on investment

Data measured in active Controliza clients.

Frequently asked questions

Does Haddock include demand forecasting?

No. Haddock focuses on document digitization, price control and margin. It does not forecast demand or generate automatic orders from predictions.

Is Controliza's OCR comparable to Haddock's?

Trazoon, Controliza's OCR module, digitizes delivery notes and automatically reconciles them against the expected order. Haddock has a powerful OCR offering with AI agents for emails and invoices. The difference is that in Controliza, OCR is connected to forecasting, inventory and recipe costings.

Can I use Haddock for OCR and Controliza for everything else?

Technically yes, but you lose the advantage of automatic reconciliation against the order and the instant recipe costing updates that Trazoon provides as part of the integrated cycle.

Does Controliza detect supplier price increases?

Yes. Trazoon compares every delivery note line against the price history and generates alerts when it detects deviations. Additionally, those variations automatically update all affected recipe costings.

Which system is better for margin control?

Haddock offers a real-time margin dashboard connected to documents. Controliza offers margin control connected to forecasting, actual purchasing cost and the gap between theoretical and actual by location. It depends on whether you need document-based margin or operational margin.

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